What’s your Why?

One Life. Live it.

We all have our reasons for doing something, but it is often difficult to explain why we do what we do.

This is not my first foray into sharing my ideas or interests in a public way, but the difference this time is that this is mostly for my own personal creative outlet; however, the content is meant for other people to read and discussed (otherwise this would be a private site).

My aim here as a entrepreneur is to discuss ideas surrounding entrepreneurship, leadership, fear, success, socially responsible business. As a person, my aim is to share ideas and lessons on the challenges of balancing life, love, and work.

I find the concept of Arete as  the act of living up to one’s full potential appeals to me because if our lives can end so suddenly and so arbitrarily, then we need to take our chances when we can. You cannot wait for the perfect day to arrive because it might not.

With this concept in mind, life should be lived with intent, thus The Arete Life as the name for this site.

I am looking forward to beginning this project.

- Brandon